In a recent tweet reply, I assumed the co-tweet feature was introduced after Elon took ownership of the company but as expected from a wrong assumption, I got rudely corrected by people who don’t have access to this feature as it’s a slow, targeted roll out. This brief event brought me to my public diary today.
Elon Musk completed his $44 billion acquisition of Twitter on October 27, 2022. This move started in January 2022 when Elon started piling up the companies shares and by April 2022 he had a 9.1 percent ownership stake. On April 14, 2022, the acquisition process began.
Understanding product management, product development and business analysis helps to clarify one thing – Twitter and a ton of its new features have superseded their minimum criteria for success a long time ago and a change in ownership alone can’t decide the trajectory of the organisation in terms of success. According to financesonline.com, twitter has about 340 million active users and while all active users aren’t necessarily making the company money directly, a user base of almost half a billion people is success in every ramification.
Quick example is the twitter blue feature that was rolled out and discontinued after a few days because of the impersonation of official accounts. While many people think it’s an unnecessary feature, I believe it’s fair (rewarding to the company) to give the ordinary user a sense of ‘verification’ and being a company that can afford the resources for such an expensive feature, I believe it can be successfully implemented with a more rigorous KYC approach. But here’s the difference, if a smaller company implements something similar that breaks, the resulting effect can ruin brand reputation completely.
A simple way to put this, Twitter can afford to build and break features and it’ll still be.